Globalization and Marketing - 2032 Words

Introduction Marketing can be defined as a discipline that involves researching and developing a product and then facilitating the sales and distribution of said product to the general public. Marketing has been around for a long time, and has been constantly evolving to meet the needs and purchasing behaviors of consumers. Marketing today is very different from what it used to be a few decades ago, mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge distribution and exchange. Marketing faces many new challenges in the 21st century but none for important than the surge of globalization and information technology, both which impact current businesses more than any other factors. These 2†¦show more content†¦Research is the key when it comes to cross-cultural marketing. Businesses should willingly use the services of research companies whos job is to provide detailed demographic information of a location that could be crucial in jump-sta rting a business s venture into new territory. The information provided would help in the understanding the target market even before the first step is taken. It is very important that marketers learn all they can about a certain culture before making any moves. They certainly wouldn t want to be caught unawares by a simple misunderstanding due to ignorance. For example, in some cultures, such as in Japan, it is perfectly exceptable to present a business gift, and moreover when it is expected but not presented, it is viewed as an insult. In some other cultures, the act of presenting a business gift could be construed as inappropriate might very well offend the recipients. In another case, Disneyland Hong Kong overflowed with visitors during Chinese New Year, prompting officials to close the park to any more ticket holders. Earlier in January, Disney had offered discounted one-day passes to the public that were valid for the next six months with an exception of a number of blackout d ates, including Chinese New Year.Hong Kong celebrates Chinese New Year over 4 days, whereas the Peoples Republic of ChinaShow MoreRelatedGlobalization and Its Impact on Marketing Strategies5001 Words   |  21 PagesDISSERTATION ON â€Å"GLOBALIZATION AND ITS IMPACT ON MARKETING STRATEGIES† OBJECTIVE OF STUDY The objective of this research is to gain a better understanding of the effects of globalization on firms’ international marketing cooperation and performance of firms, both in developed and emerging economies. This dissertation mainly focus on two questions, first is does globalization affect firm performance? And second is the relationship between global market opportunities and performance strongerRead MoreImpact Of Globalization On International Marketing1648 Words   |  7 Pages â€Æ' The role of globalisation in international marketing has been evident in the past years. Czinkota et al. (2014) stresses that marketing managers have to confront heightened globalisation of markets and competition. It is because being present in the international level safeguards the viability of the organization against competitors – both in the local and global arena (Czinkota et al., 2014). This being said, managers seek the move to enter new markets across the globe. Entering a newRead MoreGlobalization And Marketing Management Of The Business1118 Words   |  5 PagesGlobalisation and Marketing management of the business Globalisation of business is the change in a business from a company associated with a single country to one that operates in multiple countries. Globalisation has a significant impact on marketing management as a barrier of trade between nations allow for businesses to operate on an international scale with various economies around the world. Marketing is the process of creating a product and then developing and implementing strategies thatRead MoreInternational Globalization Marketing Plan of Batik6155 Words   |  25 Pages[pic][pic][pic][pic][pic][pic] Beautiful Colors of Malaysia†¦Ã¢â‚¬ ¦. [pic][pic][pic][pic][pic][pic] INTERNATIONAL GLOBALIZATION MARKETING PLAN Of BATIK EMPAT KAWAN SDN BHD ( 804520-X ) C-7-06, 2ND Floor, Block C, SME Technopreneur Centre Cyberjaya 22700 Jalan Usahawan 2, 63000 Cyberjaya Selangor Darul Ehsan Malaysia Tel: 603-88888888 Fax: 603-81000000 Email: info@batikempatkawan.com Contents ⠝â€" Executive Summary ⠝â€" Mission ,Vision and Objectives ⠝â€" 1.0 CompanyRead MoreA Successful Marketing Man With A Keen Eye On Globalization1658 Words   |  7 PagesMission Statement To be a successful marketing man with a keen eye on globalization, holding sensitive position in the organization steering it to greater heights. Objectives Utilizing the SMART objectives, this is how the mission statement is to be attained with firm resolve, to wit: Specific the mission is sufficiently specific as it details what needs to be attained in the future after graduating from college in the sphere of marketing, confluent with global trends and at the helmsman sRead MoreInternational Marketing Environments : Globalization Concepts, Benefits And Challenges2933 Words   |  12 PagesIntroduction The purpose of the report is to present the concepts of international marketing environments, globalization concepts, benefits and challenges of internationalization with respective to host and foreign countries with a comparison to the movie â€Å"Outsourced†. Background The plot of the movie is based on a call centre in the United States who are outsourcing their sales division of call centre into Mumbai, India. Firstly the movie starts by showing the cultural differences when the callRead More The Impact of Globalization on Qantas Airlines Marketing Strategy1777 Words   |  8 PagesGlobalisation is having a significant impact on marketing. This is because a business, by distributing itself across international borders makes its product more readily available to international customers and creates employment opportunities in the country it has moved to. To understand the impacts, globalisation, marketing (particularly market segmentation), global marketing strategies and general history of Qantas need to be examined. Qantas is the oldest airline in the English speaking worldRead MoreA comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization3315 Words   |  14 Pagesï » ¿A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization Abstract McDonald’s is the greatest fast food chain in the world, its company sales and operate income was largely exceeded KFC on a global scale, but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from â€Å"Seven P Formula† and finally makesRead MoreDeveloping The Right Marketing Strategy1313 Words   |  6 Pages Developing the right marketing strategy is critical to ensuring an organization’s brand, image, and profitability are maximized in an international marketplace. There are various forms of markets, a global market and a regional market. This document will compare and contrast globalization and regionalization. It will highlight if these two markets are the same or different. In addition, the role of an international marketer to develop marketing strategies in a regional or global market wi llRead MoreAnalysis of the Pros and Cons of Globalization1212 Words   |  5 PagesGlobalization Introduction The continued accelerating pace of change in globalization is forcing an entirely new level of emphasis on individualized, highly targeted marketing across the many regions and countries of the world. Global marketing today must contend with a wider array of constraints, both economic and cultural, that as ever been the case in the past (Gupta, 2003). These constraints fuel a high level of creativity and focus on how to overcome cultural and economic constraints through